The English Premier League is not only one of the most loved and watched football competitions in the world, but also one of the richest leagues across all sports.
The EPL is followed by a huge share of the global population. This is true for countries where football is deeply embedded into the national culture and traditions and for countries which don’t have football rooted in their traditions, but they have grown into strong supporters of the sport. Whether through watching EPL matches or even through wagering on EPL mages in any of the new online betting sites in the Philippines or elsewhere in the planet, people have come to appreciate how good of a football the league is actually featuring.
The high quality football, the elite clubs and the incredible performance that all EPL athletes give have all contributed to the league’s financial success in the last years.
Note that the English Premier League has reported a massive growth in its revenues in the season 2021-22, when all other equivalent European Leagues – except the German Bundesliga – recorded a decline in their season’s revenues.
Specifically, EPL’s revenues grew by almost 11% in the previous season compared to the revenues generated some years ago. They managed not only to return to pre-pandemic levels, but greatly surpass these levels, hitting all-time high records.
The positive thing about the financial growth of the EPL is not that clubs are getting richer, but that they have more resources to become better and better and excel in showcasing amazing, unique and legendary football performances.
And everytime you watch an EPL match, you know that you are going to get all the thrill and excitement that goes along with an exceptional game. That’s actually demonstrated in the extremely high viewership rates as well as in the extremely big betting activity reported by online bookmakers – such as those having betting apps in the Philippines.
If you are wondering how the EPL gets all that money and which are its main revenue streams, then just read the following and you’ll understand!
Well, EPL is basically generating revenues from three main sources: commercial revenues, broadcasting revenues and matchday revenues.
Commercial Revenues
Commercial revenues involve two sources of money for the EPL: sponsorships and retail activity or simply put, merchandise. Of course you realize that the largest part of the commercial revenues comes from sponsorships, especially when we speak about the most elite league of all – the English Premier League.
Brands are paying millions and millions for sponsorship agreements, knowing for sure that they will have the maximum benefits from being attached to EPL.
Merchandise and retail activity are non-negligible. In fact they can be really high, especially in periods where blockbuster games are on.
In the season 2021/22, EPL’s commercial revenues exceeded €2 billion (or something like £1.7 billion), recording a growth of more than 16% compared to pre-pandemic levels.
Broadcasting Revenues
Broadcasting revenues come from selling broadcasting rights to media companies. Of course, getting to broadcast EPL games is something that all media organizations want to do, especially since these matches are amongst the top viewed sporting events in the world.
The previous season’s revenues from broadcasting rights actually declined a bit, but this was only natural given that it reflected the deflation from the excessive broadcasting revenues generated during the pandemic -where there were restrictive measures and the only way to watch games was on TV or other streaming services.
EPL’s broadcasting revenues for 2021/22 dropped by nearly 12%, amounting to €3.4 billion or £3 billion.
Matchday Revenues
Matchday revenues are the money generated from ticket sales as well as in-stadium consumption. This revenue stream is a very critical one for the EPL, particularly as it is the league that is most followed and viewed in the football world.
Matchday revenues in the pre-pandemic period were getting really high, but the pandemic disrupted the upward trajectory, dropping sharply the money generated from that source. But the post-pandemic period saw people getting enthused to return to the stadiums to watch their favorite clubs live doing their magic.
EPL’s matchday revenues for the season 2021/22 grew by almost 12%, reaching approximately €886 million or £763 million!
