Instagram, an American company owned by Meta Platforms was released on October 6, 2010.It is a social media platform that allows its users to share photos and videos. This platform is especially popular among content creators for sharing content with their followers.
In this article, we will discuss the working of the Instagram algorithm and what role “views” play in increasing your posts’ reach. So, get ready for some tips on how to increase reach on Instagram.
Instagram Algorithm: Understanding the Mechanism Behind It
A set of rules which was devised to rank content on the platform is known as the Instagram algorithm. The Instagram algorithm decides the following things on the platform:
- What content will show up on users’ feeds?
- The order of content on users’ feeds.
- Content on Reels, Explore, and Hashtag pages.
The Instagram algorithm takes in all the information about a particular content and matches them with the interests and behaviors of the users. Then it churns up the right content to the right people.
The Instagram algorithm ranks posts using the following three factors:
1. Creator-viewer relationship
If the relationship between a content creator and his/her viewers is visibly active, that particular creator’s content will be pushed more on the feeds of the viewers.
2. Interest
The format of content that a user enjoys plays an important role in deciding the type of content they will see on their feeds.
3. Relevancy
Recent posts are pushed to the top and older ones are pushed below in the feeds.
Apart from the above-mentioned factors, the algorithm also looks at the frequency of a user’s logging into Instagram and how long they are active on the platform.
Why are Views Important for Your Instagram account success?
Views on Instagram are the number of watches on a particular video. Similar to YouTube, the number of views plays an important role in the success of your Instagram account. We will be discussing the importance of views in the below-mentioned points:
1. Push your posts to the top
The more the number of views on a particular post, the more it will be pushed to the top by the algorithm. Hence you will be able to beat the competition by keeping your videos on the top.
2. Engagement
More views mean more likes and shares. You will also be getting more comments on your posts.
3. New followers
If the number of views of your videos is increasing, it is sure to lure in more followers for your account. And new followers simply mean more reach for your page and posts.
Hence the number of views decides the reach of your content and how visible it is on the platform.
How to Increase Views on Your Instagram Page?
Now that the importance of views for the success of your Instagram page has been discussed, let us move on to some tips on increasing views:
1. Set up your profile
Your Instagram handle should not be too complicated. It should be simple and easily recognizable. Select the category of your Instagram page. Also, make your headline unique and easy to search for. You can also switch to a Business account on Instagram for better results.
2. Get cozy with the Instagram algorithm
Understanding the Instagram algorithm will help you to create content similar to the ones that are already popular. Try to keep an eye on Instagram insights and devise your strategy according to the algorithm.
3. Get creative with your content
Your content should always resonate with your target audience. Make sure that the content you are sharing is of high quality and is in line with your brand’s values. Also, try some creative ways to share your content with your audience. You can go for reels and stories for sharing your content.
Your content should be a mixture of fun and information. You can also share tutorials with them as how-to videos are a hit among audiences.
4. Hashtags
Use hashtags in your posts. 6-10 relevant hashtags are the general norm. Hashtags make your posts more searchable. They are also the trendiest way to promote on Instagram.
5. Posting Strategy
Devise a schedule to post your content. Be aware of your followers’ active time zones and take advantage of them. Also, schedule the frequency of your posts.
6. Take advantage of UGC
Content that is created by a user rather than the brand is known as User-generated content. You can start a hashtag trend or share reviews from your clients on the platform.
7. Partner with influencers
Influencers are celebrities on Instagram. Team up with them to increase your views. The people who follow influencers often make their purchases based on their recommendations. You can share discount codes with influencers so that they can share them with their audience and ensure more traffic to your online shop.
8. Interaction is the key
Always interact with your audience. Make them feel heard. Reply to their comments and try to solve their queries either in the comment section or on DMs. Also, be honest with your followers. Never try to fool them by using unethical practices as this will damage your reputation.
9. Make your products shoppable
Make use of the Instagram tag feature to redirect your followers directly to your online shop. When the user clicks on the product’s picture, they will be redirected to the website to make their purchase.
We have tried to give you a detailed view of the workings of the Instagram algorithm and the importance of views on the platform. We hope this article will guide you in your Instagram page’s success. You can also try BuyQualityLikes for the best social media service. Their rates are also quite reasonable. They also have 24*7 customer service available. Plus, it is a safe and legal way to increase likes and followers on your Instagram account. So, give it a try and soar high in the social media world.
