Creating an event plan and promoting it on social media depends on how well you understand how the target platform operates and how its algorithms will influence your prospective exposure. Instagram promotion is a way to go for musicians who want to reveal their touring schedule and invite more people for real-life interactions. Here are some best practices to drive paid promotion on Instagram to the next level.
Make Your Preparations More Professional with KPIs
Selecting key performance indicators will help you monitor your progress and qualitatively analyze your marketing campaign’s results and efficiency. There is no universal set of KPIs for any business — you must keep them situational and match your target business goals.
Musicians can estimate their content efficiency by the number of views, shares, likes, and comments on Instagram. With professional tools like Google Analytics and Instagram Insights, measuring what time end users spend checking your content and getting valuable hints on what catches their attention will be easier.
Working on your content’s SEO can enable you to hook Instagram’s algorithms and reveal your social media event plan to larger audiences. For instance, keyword research can ensure your content is visible and accessible thanks to its higher positions in SERPs.
Tone and Theme Consistency
As a musician promoting your touring or other social events on Instagram, you have to consider the quality of your posts — no ambiguous and confusing facts are allowed. Try to highlight your branding through your posts and hashtags, creating a solid bridge between different elements of your image.
Using analogous promotional tactics in reels, posts, and stories on this social media is essential. At the same time, it provides an exquisite opportunity to add a new touch to your career and showcase your professionalism and creativity from another perspective.
Pre-Event Techniques to Improve Your Marketing Campaign
There are several methods to advance your preparations and ensure you have time to spend composing new songs while the chosen advertising strategy works for your needs:
- Influencer marketing — by cooperating with in-niche and general-audience content makers, interested parties can increase their reach and exposure. Don’t take its efficiency for granted, though. It will be great to set specific goals and communicate with at least ten influencers before setting up the details of your campaign.
- Paid promotions — contribute to the results you get via organic traffic by taking the most out of contemporary retargeting and paid advertisements.
- Special bonuses — Although TikTok’s challenges to boosting the creation of user-generated content won’t have the same effect on Instagram, the logic behind it is pretty helpful. For example, musicians can level up their social media event by introducing a music contest for visitors, giveaways, and so on.
Feel free to combine the methods highlighted in this guide and reach your goals without difficulty. Remember to measure the results of your current campaign to gain more benefits in the future.
