Whether you want to relax after a long day at work or suffer from chronic medical conditions that cause discomfort, you have most likely tried cannabis products at some point. And as marijuana use becomes legal in more and more American states, you may find that producing your strain of cannabis can be a favorable investment. But there are many marijuana growers in most American states, especially in Colorado and California, so the product you market will need to be of exceptional quality, and its label will need to stand out. Investing in custom cannabis labels should therefore be a must for any entrepreneur looking to enter the industry.
But cannabis production can be complex, as can the marketing efforts you’ll need to undertake. Does your product contain only CBD oil, and is intended for people suffering from neurological conditions? Then you will need to specify this on the label. Do you instead want to market edibles with a high THC content? Then the label of the marketed product will need to eloquently inform about the net amount of the product and the ingredients used alongside the cannabis plant. But besides these aspects, what other elements should not be missing on cannabis labels? And what are the hallmarks of excellent label design? We propose to find out the answers to these questions in the next few minutes.
What Should Not Be Missing?
THC product sales are legal in twenty-two US states, twenty-four if you include Washington, DC, and Guam. But regulations for labeling products containing cannabis do not occur at the governmental level but rather differ from state to state. However, some common elements apply to all labels where marijuana is legal. First, the product must come in a child-resistant closure and prominently display the THC or CBD percentage. In addition, the presence of other cannabinoids must be disclosed, the net volume of the product must be presented, a list of ingredients must be provided if the product is intended for domestic consumption, and warnings about safe consumption must be prominently displayed.
The cannabis labels must contain the packaging date of the product, contact information for the cultivator, and, of course, a prominent display of the product name and the company that distributes it. The business’s logo must be distinct to avoid copyright problems, and the product’s name should not contain profanity. In addition, the back of the label needs to provide information on the recommended product storage conditions, and if it is intended for consumption, then a “best before date” should also be included.
How to Make Your Labels Stand Out?
Nowadays, the use of cannabis products is more accepted than ever, and their legality is becoming more widespread. Are you a person who wants to take advantage of the scientifically proven effects of CBD oil on various physical and neurological conditions? Then you’re in luck, as CBD products are legal in one form or another in forty-seven US states, plus Washington, DC. Are you interested in experiencing the psychoactive effects of THC? Then the prospects for marijuana legalization at the federal level are increasingly optimistic. But this acceptance of the cannabis plant comes bundled with fierce competition among growers who must think outside the box to attract the attention of a loyal audience.
One of the most effective marketing tools that cultivators have at their disposal is associated with the label of the marketed products. Labels should have an original, minimalist design that provides easy-to-understand information about the product as well as about the origin and values of the brand. The logo of the manufacturing company should be prominently displayed, and the back of the label should contain all the information necessary for consumers to make a purchase decision. Moreover, the label can be a standard paper or incorporate technologies such as foil stamping, which adds a certain degree of uniqueness to the product you are commercializing.
What Are the Advantages of Custom-Designed Labels?
Your brand identity is like nothing else on the market, and you probably want to convey this to your target audience. Custom cannabis labels are a tool you can use to increase your brand recognition and differentiate yourself from the competition. The advantage of a custom label comes from the plethora of personalization options you have. Custom labels can be tailored to match your brand’s visual identity, and the finished product could give an extra touch of professionalism to the cannabis you sell.
Can you create labels on your own? Sure, but it wouldn’t be wise. Calling on a professional company specializing in custom-label production could be essential to ensure the product you sell is in line with state regulations. An experienced company could create for you a label in tune with your vision, could use the latest printing techniques available on the market, and last but not least, the expertise of the people employed by an agency specializing in custom label manufacturing could be crucial to ensure the market relevancy of the product marketed to your target audience.
You Need All the Help You Can Get
Custom cannabis labels are a staple of the industry, and to differentiate yourself from the competition, you will need to call on the services of a custom-made labeling agency to create a design that will resonate with the visual identity of the brand you run. The quality of your product is the central aspect that will make consumers continue to buy your product. Still, for them to be aware of your company, the visual elements of the packaging will need to be striking and well-defined. A design that complies with government regulations while having a professional appeal can be challenging to implement on your own, so the external services of a specialized team could be mandatory for your success.
The professional company you call upon could work with you to discover the visual elements most relevant to your target audience, ensure no errors in the documentation and presentation of the mandatory label information, and implement hidden interactive features such as QR codes to enhance the overall consumer experience. Original designs and unique logos characterize custom marijuana labels, so it is mandatory for the product you sell to be distinct and to benefit from all possible resources for genuine marketing success.
