While the world was facing a setback during the pandemic and businesses closed down, a few industries were thriving with maximum potential. No, we aren’t talking about the eCommerce or pharma industries.
With consumers spending most of their time inside their homes trying to keep up with their health, ‘Athleisure’ stepped out as a clear winner in the sportswear industry. Today, it is one of the most dominant fashion trends, even in 2023.
But what is athleisure about? More importantly, how did it become the new fashion trend?
Let’s find out more about the concept and its success in detail in the following sections.
Athleisure: Where Sport Meets Comfort
‘Athleisure’ is a combination of two different words, Athletic + Leisure. It is one of the fastest-growing fashion trends that has overtaken the world.
The concept behind athleisure clothing is to introduce a fusion of leisure and athletic clothing to provide comfort while being sturdy enough to promote a workout to its wearer. Apart from the renewed fashion sense and comfort, it has become a go-to option for people looking for chich casual looks.
Interestingly, athleisure isn’t a new trend. It has been in the market for over a few decades. However, it was only recently that the concept had gained much traction.
So now that we know what athleisure is, let’s understand why it is soaring in the following section.
Why Is Athleisure Becoming A Budding Trend?
Combines Comfort & Style
Reviews of different athleisure wear highlight how perfect the clothing category is. Users suggest that it is ideal for everyday activities. Reviews indicate that athleisure wear isn’t exclusive to the gym but can be a part of our everyday lifestyle. It can be worn regularly, allowing individuals to live low-maintenance lifestyles.
Besides, considering how several individuals are shifting towards comfort from smart wear indicates what helped athleisure reach the top. Moreover, this shift in behavior has become more acceptable, with many individuals choosing to wear it on social occasions.
Increase In Healthy Lifestyle
Post the pandemic; almost everybody wants to switch to a positive lifestyle. The trends are evident as increased demand for diet food items and immunity boosters has increased. A survey suggests that more Americans are moving towards a healthier lifestyle.
With more individuals chasing a healthier lifestyle, many are incorporating regular workouts to achieve their new goals. This way, people invest in new workout clothes for their gym. Thanks to the ongoing trend, most of these individuals select athleisure wear to remain comfortable while working out.
Made Of Weather-Adaptive Materials
Only some clothes are suitable for different weather. Some materials offer limited breathing on warmer days, while others fail to keep you dry when it rains. However, none of these factors are a concern with athleisure wear. This clothing lineup uses suitable all-weather materials to keep you going.
The fabrics used in athleisure wear are perfect when the temperature is high during summertime. It allows your body to breathe, keeping you cool during peak summers. Besides, the fabric used in clothing wear quickly absorbs the sweat produced from workouts. The practical benefits of athleisure wear make it one of the go-to options for many gym enthusiasts.
Perfect Gifting Option
Apart from its success in the market for apparent reasons, another factor for athleisure wear’s significant popularity could be its use as a gift item. The vast category of choices, quality of fabrics, and attractive styles have made athleisure wear a great gift.
So if you know someone serious about their workout regime, rest assured about selecting the perfect gift item for them. However, if you have no idea about their preferred athleisure brands, gift them a gift card from Coingate. The platform will allow the recipient to choose from hundreds of athleisure brands and select the one they find perfect.
Available In Vast Choices
The demand for goods has increased significantly with increased interest in athleisure wear. Today, we have various options to satisfy customer demands and meet the expanding order size, allowing you to easily get the color or fit type you want.
Besides, today the market is populated with several athleisure wear companies that provide a wide range of apparel. They bring options ranging from co-ords to hoodies, t-shirts, and joggers. The possibility of options could be another factor that adds to athleisure sales.
Now You Know
Athleisure wear’s future looks positive, especially with a growing interest in comfortable and stylish clothes. With more people switching from smart to athleisure for social outings, it’s evident that the interest in this clothing lineup won’t dwindle anytime soon. Moreover, with the category’s increased focus on delivering quality for active lifestyle, chances are that there will soon be custom athleisure wear designed for individual users.
